Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around ...

AI is running more of your advertising than you realize. The question is whether you're steering it or just watching it spend ...

Google Ads published new reporting data retention limits that change how long advertisers can access historical performance ...

Google's new guide gives SEOs a clearer reference for AI Overviews, AI Mode, and related optimization claims. AEO and GEO are treated as part of SEO, not separate disciplines, for Google Search.

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may ...

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot ...

Direct traffic looks like a ranking signal, but the AI citation debate shows why symptoms of SEO success keep getting ...

Uncover the challenges with KPI reporting and organic traffic. Find out how AI influences without clicks to your site.

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that ...

A WordPress plugin migration and rebrand triggered a backlash after users reported missing pages, login issues, and license ...

I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic ...

Your dashboards don't show what GPTBot sees when it crawls your product page. Adobe's new data shows why that invisibility is ...