The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes. Brian Niccol, who took over as CEO in ...
The vibes are off at Starbucks. Baristas are overworked as they try to churn out a constant stream of complicated ...
Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the ...
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
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Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...
On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more ...
The new Starbucks chairman and CEO Brian Niccol hopes a shot of nostalgia and a sharpie will help the coffee giant break out ...
New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...
Analysts are weighing in after Starbucks Corp. (NASDAQ:SBUX) on Tuesday reported worse-than-expected preliminary ...
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Starbucks to Pull Olive Oil-Infused Oleato Drinks from U.S. Menus, Aligning with CEO Brian Niccol’s 'Back To Starbucks'Starbucks will discontinue its Oleato line of olive oil-infused beverages in U.S. stores in early November. The decision was ...
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