SXSW 2025 delivers a star-studded lineup, featuring red carpet premieres and gala events celebrating cinematic figures and up-and-comers.

Jenna Ortega, Paul Rudd, Richard Grant, Will Poulter and more stars descend on the SXSW red carpet for the premiere of 'Death of a Unicorn.'

Jenna Ortega and co-star Paul Rudd gush about each other at the premiere of their latest flick, Death of a Unicorn.

Longtime Apple content chief Eddy Cue told a SXSW crowd on Sunday that Apple TV+ doesn’t make as many TV shows and movies as its competitors for the same reason that the tech giant doesn’t make as many hardware products as some competitors.

I do remember when we first sold the show to Apple TV+ and I said ‘what’s Apple TV+’, because you guys didn’t exist yet, you were just starting out, and it almost didn’t seem real,” said Ben Stiller,