The whispers were very quiet, and then as they went on they became much louder, to a point where you almost couldn't not listen,” Hoda Kotb says.

Hoda has celebrated Halloween on TODAY for nearly two decades, beginning in 2007 up until 2024. This year, she took on the iconic role of Jack from "Titanic" — alongside her TODAY With Hoda & Jenna co-host Jenna Bush Hager as Rose, of course — as part of the show’s theme “VHS Rewind."