Alzheimer’s Society has been rebranded to banish ideas of dementia as an “older person’s disease” and make the charity accessible to a wider and younger audience. ... The new logo sees a symbol ...

Our brand is much more than the Alzheimer’s Society logo. It’s how we look, how we sound, how we make you – our brilliant supporters – feel about us and our purpose. We provide help and hope to people ...

The logo has been designed to be optimistic, bright, clean and approachable, while the strapline, “Leading the fight against dementia”, was developed to convey how the charity works with all diseases ...

In a bid to raise awareness about the harsh reality of Alzheimer’s and dementia, the Alzheimer’s Society is on a mission to streamline its brand messaging. The charity faced a backlash over the first ...

Our brand is much more than the Alzheimer’s Society logo. It’s how we look, how we sound, how we make you – our brilliant supporters – feel about us and our purpose. We provide help and hope to people ...