Amazon's latest Prime Video update lets viewers shop character outfits via Lens technology, browse products through X-Ray, ...

Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, ...

Amazon introduces new features like “Shop the Scene” and enhanced X-Ray integrations, allowing viewers to discover and purchase products directly tied to Prime Video content.

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Amazon Fire TV is rolling out a new feature on its AI-powered Alexa+ voice platform that lets viewers briefly describe a movie scene and have Prime Video jump directly to it. The feature responds ...

Amazon is rolling out a new Alexa+ feature on Fire TV that can take you to a specific moment in a given movie on Prime Video based on a natural language voice command. The company says that, when ...

The tech giant's new feature will be available to Alexa+ users simply describe the moment they want, and the AI-driven tech will handle the rest. By Alex Weprin Senior Editor We’ve all been there: You ...