And before you accuse me of miscounting the number of shapes in the Olympic logo, I'm talking about Audi. So it's somewhat surprising that the brand is ditching the rings for a new EV brand.

SHANGHAI (Reuters) - Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting ...

The AUDI E concept previews future production models without the four-ring logo. The concept rides on a new architecture, has 764 hp and a 435-mile CLTC range. Left hand, meet right. That seems to ...

This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in ...

Audi (file image) Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger ...

Audi, the renowned German car brand, has introduced a new electric vehicle (EV) brand in China, dropping its iconic four-ring logo and using only the name "AUDI" to appeal to younger buyers in the ...

Having divulged pricing of the facelift Q8 and SQ8 at the end of last month, Audi has now done the same with the revised Q7 as well as its performance offshoot, the SQ7. Unveiled at the beginning ...

But it isn’t. Each rear wheel is spun by its own electric motor, and clever variable torque management delivers more power to the outer wheel, helping pivot the Audi into corners. It feels like ...

See the latest and greatest features of the newly redesigned cars, trucks and SUVs headed to a dealer near you. Search by car manufacturer or specific models to get an in-depth preview of the latest ...