McDonald's (MCD) is paving the way for more value competition in 2025 with its new McValue platform. Bernstein analyst Danilo ...

Creators and brands must adapt to survive. It’s no longer enough to create and share compelling content; it’s critical to ...

Let's explore practical steps for leaders seeking to define their authority as the foundation of a powerful brand.

The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming ...

A new value meal has enter the quick service restaurant conversation. The Subway Meal of the Day features favorite food ...