This is by no means the first step towards selling the F1 team with Audi reiterating its commitment earlier this year.

The team already confirmed German driver Nico Hülkenberg for the upcoming season back in April. Hulkenberg will drive for ...

Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on ...

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical ...

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

Audi has launched a new brand in China, and it is called AUDI. In a classic ‘I didn’t hear you the first time can you repeat that please’, this shouty new AUDI is a collab with China’s SAIC, with an ...

One of the world's most popular car brands has ditched its famous four rings in a massive change as it looks to launch a new ...

Audi presented a new sub-brand for electric cars in China - and unveiled the first representative with the advertised AUDI ...

Audi is taking a radical step in China: a new electric car brand without the iconic four rings is intended to appeal to young ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner ...

Audi is breaking new ground to tap into new and more tech-savvy customer segments," Audi's global CEO Gernot Döllner said.