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How Lume Taught Harry's to Rethink What It Means to Be a Cool Brand
The famous DTC razor brand helped define a ... Its launch in Target stores is on track to surpass even the landmark Harry's launch there. Last year, Lume did more than $300 million in revenue.
Business Insider4y
DTC brands like Casper, Harry's, and Native are now embracing traditional retailers like Target and Walmart — insiders explain why
you can walk into that same local Target store and purchase yourself a Harry's razor. While you're there you can also pick up a Casper mattress, a stick of Native deodorant, a BarkBox dog toy ...