In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout, Meta is preparing to introduce more ads, including sponsored content in WhatsApp's Status feature and Channel recommendations.

Meta is rolling out advertising and paid features in WhatsApp’s Updates tab, marking a formal break from its long-standing 'no ads' stance.

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 billion users worldwide.