More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.