The UAE and Rwanda's partnerships with the NBA represent the very definition of sportswashing, wherein governments involved ...

The Emirates NBA Cup logo celebrates the league’s new global marketing partnership with Emirates, as announced in February. The logo features an image of the championship trophy to signify the ...

The Wheeler-Dowe Boys & Girls Club of Indianapolis just unveiled a major update to its recreational space thanks to NBA Cares ...

Emirates has fully repainted one of its Airbus A380s with a striking bold blue livery in partnership with the National Basketball Association (NBA). The new livery captures the spirit of the ...

The widely known name was the in-season tournament that turned into the Emirates NBA Cup after the league’s partnership with the airlines. The name was decided in the second month of this year.

The livery captures the spirit of the Emirates and NBA marketing partnership and will begin making its way across the airline’s global network with flights starting next week. The new livery ...

Emirates Air's A380 flies Dubai to New York with elaborate NBA-Themed design, November 1 through December 17. NBA-themed extras will be available in-flight. The NBA’s partnership with Emirates ...

With Group Play in the Emirates NBA Cup 2024 set to tip off in just over a month ... Milwaukee Bucks: It’s Year 2 of the Giannis Antetokounmpo-Damian Lillard partnership and the first full season ...

“We look forward to building upon our incredible legacy of innovation and growth with our longstanding partners at the ... in the Knockout Round of the Emirates NBA Cup. In addition, Prime ...