AI tools boosted Headway's marketing, achieving 3.3 billion ad impressions in early 2024. Headway's AI-driven ads and features have significantly increased user engagement, the company said.

Former Maryland Gov. Larry Hogan (R) highlighted the “horror” of the Jan. 6, 2021, attack on the Capitol, and his own response, in an ad released Tuesday as part of his campaign for the U.S ...

The World Bank has ceased all paid advertising on Elon Musk's social media platform X, which was formerly Twitter, after a CBS News investigation found promoted advertisements from the ...

Following the ticket furore, the Advertising Standards Authority (ASA) has received 450 complaints about Ticketmaster adverts for the Oasis gigs. A spokesperson for the UK's regulator of ...

The digital advertising industry has a long runway for growth. Adtech companies are helping businesses improve ad performance metrics, enhance advertiser confidence, and adapt to emerging trends.

Advertising elasticity of demand (AED) measures a market's sensitivity to increases or decreases in advertising saturation. Advertising elasticity measures an advertising campaign's effectiveness ...

Vice President Kamala Harris is trying to make up ground with voters who still give former President Donald Trump an edge on the economy, airing a new ad this week that attempts to go on offense ...

Chief Marketing Officer, Alex Hyde-Smith, explains why a second airing of our advert The Long Goodbye is important to highlight the devastating impact of dementia on people's lives. As our film, The ...

In one ad, she recounts her single mother’s experience buying their first family home, before promising as president to crack down on corporate landlords and build three million new homes and ...

But the government has signalled it may instead opt for a cap to limit advertising. It has cited the role gambling ad revenue plays in propping up the nation’s ailing free-to-air broadcasters ...

Microsoft Advertising’s regional Partner Awards acknowledge outstanding successes and innovations by partners across Asia Pacific, in a wide variety of categories including Generative AI innovation, ...

Trump supporters on social media are just now coming across a Kamala Harris campaign ad that's been airing on TV for weeks - and it features two images of the border wall. For years, the vice ...