The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

The previously unseen sneaker is said to be called the Nike Swamp Sponge Dunk and is expected to be released this fall.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear originally appeared on Basketball Network.

On Sunday evening, Scottie Scheffler cemented his legacy as the world’s top-ranked golfer by clinching the PGA Championship at Quail Hollow Club, securing his third major title with a commanding ...

Feb 11, 2025, 6:21am CST Updated: Feb 11, 2025, 6:53am CST Courtesy of Nike Iconic female athletes like Jordan Chiles were featured in Nike's "So Win" campaign during the Super Bowl. It focused on ...