Damian and Avigail Collins have styled the likes of Rihanna and Kim Kardashian, but their summer has been devoted to selling ...

Big bucks are being made from the 2026 tournament off the field, but who is raking in the most, and who is losing out?

Vast NFL stadiums, high vantage points and hundreds of players in same color cleats have presented challenges for ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

Charles R. Goulding and Preeti Sulibhavi look at how Beckham's global brand, the explosive growth of soccer in North America, ...

Both companies have invested heavily in the ​tournament, but Nike has been relying on it for sales and visibility as it tries ...

As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and ...

How creators became this World Cup's real infrastructure: livestream culture, brand strategy, real-world activations and Gen ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

Long gone are the days that Jürgen Klopp practically had to beg for his very first endorsement deal as a coach — and he ...

MLS returns on Jul 16 and 17 with all matches on Apple TV and select matches on FOX and Bell networks The campaign featuring Lionel Messi, Son Heung-Min, David Beckham, Matthew McConaughey, Magic ...