Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ...

Careers were made, reputations were destroyed, brands became global giants and entire nations changed the way the world ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

Division III athletes are navigating NIL by partnering with local businesses to preserve their academic focus.

From AI-assisted refereeing and antidrone systems to ticketing headaches and place-specific design, the 2026 tournament ...

Every four years, the hierarchy of world football is shaken up. Fallen favorites, inspired underdogs, moments of genius, ...

Damian and Avigail Collins have styled the likes of Rihanna and Kim Kardashian, but their summer has been devoted to selling ...

Big bucks are being made from the 2026 tournament off the field, but who is raking in the most, and who is losing out?

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

Charles R. Goulding and Preeti Sulibhavi look at how Beckham's global brand, the explosive growth of soccer in North America, ...

Its "Rip the Script" World Cup campaign, built around a film featuring soccer icons and celebrities from France striker ...

Both companies have invested heavily in the ​tournament, but Nike has been relying on it for sales and visibility as it tries ...