Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ...

Careers were made, reputations were destroyed, brands became global giants and entire nations changed the way the world ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

Every four years, the hierarchy of world football is shaken up. Fallen favorites, inspired underdogs, moments of genius, ...

Big bucks are being made from the 2026 tournament off the field, but who is raking in the most, and who is losing out?

The France forward is a rarity and is forgoing huge sums of money by not partnering with the likes of Nike or Adidas ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

Charles R. Goulding and Preeti Sulibhavi look at how Beckham's global brand, the explosive growth of soccer in North America, ...

Its "Rip the Script" World Cup campaign, built around a film featuring soccer icons and celebrities from France striker ...

Both companies have invested heavily in the ​tournament, but Nike has been relying on it for sales and visibility as it tries ...

As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...