The displays are the same as last year: 6.2 inches on the S25 and 6.7 inches on the S25 Plus, peaking at 2,600 nits of brightness and 120Hz refresh rate. The cameras are identical, too. There’s a 50-megapixel main camera, an ultrawide, and a 3x telephoto, with a familiar 12-megapixel selfie shooter on the front.

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The Galaxy S25 is available at Amazon, Best Buy, AT&T, T-Mobile, and Verizon in new navy, mint, icyblue, and silver shadow finishes. Samsung's online storefront carries additional blueblack, coralred, and pinkgold variants.