Not all news needs to be sexy, but the framing does. Southwest turns a structural policy shift into a playful, self-aware brand moment.

Unfortunately, things have already changed for many frequent Southwest customers. The airline recently announced that it will ...

Southwest Airlines instituted its new bag policy that was previously announced in March. "For reservations booked and ...

One of the most valuable benefits an airline credit card can offer is the chance to earn a companion ticket. These ...

The first-ever loyalty program in the luggage shipping industry arrives at a time when airlines and travel services are ...

The U.S. likely won't adopt the EU's restrictions on carry-on bag fees because these fees generate significant revenue for ...

Southwest Airlines Evaluating Next Steps is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market ...

Southwest Airlines has built its own cargo facility at Denver International Airport so it can move more cargo for customers ...

With the end of Southwest Airlines’ beloved “bags fly free” policy, fliers are stuck shelling out money to check their bags — ...

Proposed legislation would cap interchange fees on airline rewards credit cards, potentially undermining the big business of ...

Southwest CEO Bob Jordan said changes like scrapping its signature policies of unassigned seating and "Two bags fly free" will make billions.