In the latest sign that we're living in a late-stage capitalist hellscape, US airline Delta is looking to harness the power ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market trends.

But Delta’s AI system, powered by Israeli company Fetcherr, digs much deeper into personal data. A system that uses AI for ...

A basic business class fare means some customers might pay additional fees after dropping thousands on their tickets.

Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.

Delta Air Lines has revealed that it wants 20pc flights to be priced using AI by the end of the year, up from 3pc presently.