NASCAR is averaging a far younger audience across the circuit's races on Amazon Prime and saw a big ratings win for the Cup ...

Dale Earnhardt Jr. was part of Amazon Prime Video's coverage of NASCAR in Mexico City last weekend and asked the important question on viewership success.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

NASCAR heads to Pocono Raceway for a race at the Tricky Triangle. Here's a look at the weekend schedule, picks and ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

Many former NASCAR drivers have taken their talents from behind the wheel to behind the mic and are breaking down ...

NASCAR has partnered with Amazon Prime Video to stream five Cup Series races, leading to mixed reactions from fans. A poll is being conducted to gauge fan sentiment toward the Prime Video partnership.

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...