By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Sweeney was early to our interview by an hour (unheard of) when I met her in a Hollywood photo studio. I was thrilled — until ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation is buying.