Apple is teasing a promotion it has planned on January 4 and 5, with the tagline "See for yourself" fueling speculation.

Looking for something good to watch after the holidays? The lineup for what's new on Apple TV Plus in January 2025 features the return of three big series and the premiere of a fourth. After three long years,

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The company has been running a campaign with scenes from different Apple TV+ shows and the tagline “See for yourself.” According to Apple, the unknown event will take place on January 4 and 5, 2025. There are no details on what exactly Apple will announce, but this could be related to a preview of what’s to come for Apple TV+ in 2025.

In an X post yesterday, the streaming service shared two words -- "Stay tuned" -- along with an image from an Apple TV+ show and the phrase "See for yourself." The dates for next weekend appear at the bottom. A similar post shared on Christmas Day read "Save the date" and also included the words "See for yourself."

While it's hard to know what Apple TV+ is planning, the fact that the dates fall on a weekend suggests that the company may be preparing to open access to Apple TV+ for everyone for a limited time. This would be a new move by the Cupertino-based tech giant, as Apple has never held an Apple TV+ open weekend before.