The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...
On first earnings call, Starbucks CEO Brian Niccol details plan to ‘bring order’ to mobile ordering
Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...
Starbucks CEO Brian Niccol promises fundamental changes with global sales under pressure
New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee ...
Somewhere Amid the Frappuccinos, Fans Say Starbucks Lost Something
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
Restaurant Business6d
Brian Niccol wants to make Starbucks a coffee shop again, but also a faster one
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...
Starbucks CEO wants to make it easier for customers to get a cup of coffee — as he reveals his bold plan to overhaul stores
Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...
Your misspelled name may be coming to a cup of Starbucks near you
The new Starbucks chairman and CEO Brian Niccol hopes a shot of nostalgia and a sharpie will help the coffee giant break out ...
Nation's Restaurant News4d
10 changes Brian Niccol is making to bring back Starbucks success
From bringing back handwritten names on cups to refocusing on simple coffee drinks and the third place, the CEO’s Back to Starbucks plan is extensive ...