Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Chipotle just released its first quarterly report since CEO Brian Niccol left the company ... also the company's slowest ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

To make things easier for customers and employees, the company will add “commonsense guardrails” to customizations on its ...

If you have three of your friends in a room, chances are they all drink a different type of milk in their coffee. I’m an almond girly, for instance, but my BFF swears by oat milk. That means both of ...

Brian Niccol wants customers to get their orders in four minutes or less as he tries to reinvigorate the company's sagging sales.

Starbucks CEO Brian Niccol has laid out a bold turnaround plan for the coffee chain, with plans to tighten up service and ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

To get a sense of how granular Brian Niccol’s plan for Starbucks’ dives, the company soon will place Sharpies back in the ...