I just don’t have the conviction, and I feel as though I’m not dedicated enough," one celebrity candidly admitted.

The Special Forces are officially back in action for another series of Celebrity SAS: Who Dares Win as the Channel 4 reality show kicked off again last night [3 August], seeing 14 famous faces put through their paces in a series of difficult challenges. But if they make it all the way to the final episode, what do the celebs win?

Celebrity SAS: Who Dares Wins viewers took to social media to make the same comment as the new series kicked off on Sunday night. Over on X, formerly known as Twitter, @tonywal38 wrote: ""Celebrity" SAS. I only know 4 of them."