The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

The lineup of “Oleato” drinks will be eliminated from Starbucks’ menus, part of the chain’s plans to simplify a menu that ...

Olive oil coffee didn’t transform the industry. It didn’t even transform Starbucks, which has struggled over the past few ...

For the first time in years, one of NMU’s most famous alumni has returned. Howard Schultz, multi-time CEO of Starbucks and former quarterback for the football team, came back to NMU. Despite ...

Starbucks announced that it would remove its Oleato beverage line from U.S. locations in early November, ending a ...

Howard Schultz, who had just begun his third stint as the company’s chief executive, became irritated and shot back: “If you’re not happy at Starbucks, you can go work for another company.” ...

Starbucks is ditching its olive oil-infused coffee, less than a year after it debuted to mixed reviews. The Seattle-based ...

One of Northern Michigan University’s most famous graduates — Howard Schultz, former CEO of Starbucks — recently visited campus. NMU President Brock Tessman interviewed Schultz about his business ...

Howard Schultz, who had just begun his third stint as the company’s chief executive, became irritated and shot back: “If you’re not happy at Starbucks, you can go work for another company.” ...

“Rather than a flavor or a product, it’s really a platform.” Oleato was the brainchild of former CEO Howard Schultz, who got the idea after meeting with an olive oil producer who introduced ...

Howard Schultz, who had just begun his third stint as the company’s chief executive, became irritated and shot back: “If you’re not happy at Starbucks, you can go work for another company.” Now, the ...