The lineup of “Oleato” drinks will be eliminated from Starbucks’ menus, part of the chain’s plans to simplify a menu that ...

Starbucks is staying in Seattle as the struggling chain tries to get back to its coffee core. New CEO Brian Niccol — who previously served as CEO at Chipotle (CMG) — plans to keep the company close to ...

This decision is part of the company's strategy to simplify its menu, which has been described as "overly complex" by new CEO ...

Olive oil coffee didn’t transform the industry. It didn’t even transform Starbucks, which has struggled over the past few ...

The decision breaks a link to longtime Starbucks leader Howard Schultz, who came up with the idea for the drinks and called ...

One of Northern Michigan University’s most famous graduates — Howard Schultz, former CEO of Starbucks — recently visited campus. NMU President Brock Tessman interviewed Schultz about his business ...

Starbucks is ditching its olive oil-infused coffee, less than a year after it debuted to mixed reviews. The Seattle-based ...

Former Starbucks CEO Howard Schultz announced in January 2023 that, starting at the end of that month, all Starbucks employees who work at the Seattle headquarters in SODO must work from the ...

Starbucks announced that it would remove its Oleato beverage line from U.S. locations in early November, ending a ...

Scent is the sense most tied to memory, and fast food places are aware of that. Restaurants regularly use pleasant and ...

“Rather than a flavor or a product, it’s really a platform.” Oleato was the brainchild of former CEO Howard Schultz, who got the idea after meeting with an olive oil producer who introduced ...