The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

By the early 1980s, Starbucks had four stores in the Seattle area. Enter Howard Schultz as the head of marketing in 1982. A year later, a 30-year-old Schultz made his first trip to Italy and became ...

Starbucks is officially phasing out its Oleato line, a unique fusion of coffee and Sicilian olive oil, in North America.

Scent is the sense most tied to memory, and fast food places are aware of that. Restaurants regularly use pleasant and ...

Starbucks announced that it would remove its Oleato beverage line from U.S. locations in early November, ending a ...

For the first time in years, one of NMU’s most famous alumni has returned. Howard Schultz, multi-time CEO of Starbucks and former quarterback for the football team, came back to NMU. Despite ...

New CEO Brian Niccol said Starbucks needs to pare down its food and drink offerings so baristas can focus on making fewer ...

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

Howard Knepper is a non party-affiliated candidate for U.S. Senate who’s name is not on the ballot but is running as a write-in. He is the president, owner and founder of President of Global ...

Starbucks confirmed it will be removing its controversial line of Oleato olive oil beverages from U.S. stores in early ...

The lineup of “Oleato” drinks will be eliminated from Starbucks’ menus, part of the chain’s plans to simplify a menu that ...

Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the challenges of mobile orders, his relationship with company founder Howard Schultz, and more.