Kendrick Lamar makes history as the first musician in a Gatorade commercial, Shaboozey stars in the NBA’s playoff commercial, ...

This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines in the sports business world that you and your portfolio need to know. From the NBA’s ...

Kendrick Lamar recently became the first musician ever to appear in a Gatorade commercial while using his own song "Peekaboo" ...

The campaign features Lamar and the company’s athlete roster, including Caitlin Clark, Luka Doncic, Jayson Tatum, A’ja Wilson and Shedeur Sanders ...

Rap artist Kendrick Lamar narrates the 60-second "Lose More. Win More" ad released last week, with his hit "Peekaboo" playing over highlights of Clark, NBA superstars Jayson Tatum and Luka Doncic and ...

Fans of Jayson Tatum and the Boston Celtics are no stranger to the St. Louis native's endorsement of the popular sports ...

Kendrick Lamar is busy getting ready for his all-stadium 'Grand National Tour' and his partnership with two big brands.

Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

Kendrick Lamar eggs on his beef with Drake by showing a mock lawsuit deposition and performing Drizzy diss songs on the first ...

Kendrick Lamar's Super Bowl performance could appear in Drake's lawsuit against Universal Music Group for "Not Like Us." ...

Kansas City follower Caitlin Clark is a featured player in a new series of Gatorade commercials led by rapper Kendrick Lamar ...

Philadelphia Eagles iconic Super Bowl 59 celebration moment stars in a new Kendrick Lamar–narrated commercial alongside ...