Nielsen's Big Data + Panel Technology Wins Accreditation

Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating Council before the upfront
Nielsen gains accreditation for Big Data + Panel
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel. Why it matters: The certification better positions Nielsen to accurately capture viewership for TV networks and advertisers after the rise of media fragmentation and streaming challenged its traditional methods.
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
MRC Accredits Nielsen’s ‘Big Data + Panel’ National TV Measurement
The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement.
Nielsen earns Media Rating Council accreditation for Big Data + Panel National TV measurement
Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from smart TVs and set-top boxes in over 45 million homes. This marks the first accredited hybrid panel/big-data product and is widely adopted for planning and cross-platform audience analysis,
MRC Thumbs Up for Nielsen's 'Big Data + Panel' Combo
In the US, the Media Rating Council (MRC) has accredited Nielsen's 'Big Data + Panel' national TV measurement system, which combines its representative panel measurement with return-path data from cable and satellite set-top boxes,
MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets.
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