The maker of Campbell's soup wants to promote a wider range of offerings. How well do such corporate rebrandings work?

Campbell's is known for its soup, but the company is hoping to change its name in an effort to ensure people know it sells ...

The spices in the chilli oil give this brew a slightly different feel to traditional chicken soup, but one that’s no less comforting. 1½ tsp Korean chilli flakes (gochugaru); if using Italian ...

Repeat with remaining tofu. Sprinkle on 1 tablespoon vegan chicken bouillon to season the tofu. Set aside. In a 7-quart Dutch oven or soup pot, heat the avocado oil over medium-high until the surface ...

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old ...

I can't help but think that we all need a few more ways to get dinner on the table in an unprecious but delicious ...

Chicken noodle, tomato and cream of mushroom aren't going anywhere, but Campbell Soup Company plans to drop soup from its name, changing it to The Campbell's Company. "This subtle yet important ...

CAMDEN − Campbell Soup Co. plans a name change to reflect the diversity of its products. It will become The Campbell's Co., pending shareholder approval at the firm's annual meeting in November ...

No more soup for the Campbell’s company. The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are ...