Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition.

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots ...

Starbucks CEO Brian Niccol said the coffee chain plans to buy roughly 200,000 Sharpie markers as part of his plan to take the ...

This week, Starbucks has announced self-serve sugar stations will ... “The number I heard was something like close to 200,000 ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

Faced with declining sales, Starbucks has a comeback plan that involves several changes to stores and menus. Here's a look at ...

Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...

To get a sense of how granular Brian Niccol’s plan for Starbucks’ dives, the company soon will place Sharpies back in the ...

Last week, Brian Niccol, the CEO of the coffee conglomerate, announced that Starbucks baristas would once again write ...