The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes ... and then you can go to the coffee condiment bar and doctor up your coffee how you see fit," Niccol told analysts. Sharpies are back Niccol said the company is re-introducing Sharpies, another ...
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Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...
New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots ...
Benzinga (Video) on MSN3d
How Will Starbucks Return To Its Roots? With 200,000 SharpiesStarbucks CEO Brian Niccol shared plans to rejuvenate the coffee chain by restoring personalized experiences, including ...
Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...
Starbucks is giving customers a sneak peek into what they can expect for in-store cheer. The holiday season returns to ...
Since taking the helm in September, Niccol has been trying to refocus the company with his "Back to Starbucks" plan, which ...
Starbucks CEO Brian Niccol said the coffee chain plans to buy roughly 200,000 Sharpie markers as part of his plan to take the ...
"It may not be everybody's name ... but we will definitely be getting back to writing on cups again here in the ...
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