While buzzwords like ‘data-driven’ and ‘AI’ are prevalent in the industry, it’s essential to remember that the true value of ...

The biggest challenge to tackle across our region is shifting from a conformist to a free-thinking mindset across all sectors ...

At least 86 per cent of all generations expect targeted and relevant communications based on their generational preferences: ...

Campaign Middle East speaks with Alshaya's CEO John Hadden to understand the strategy behind Chipotle's launch in the Middle ...

Artist Katrien Vanderlinden transforms a basketball court at Reem Central Park, as part of larger campaign to promote the NBA ...

Under Amit Rawal's leadership, CAFU aims to integrate advanced tech, drive innovation, and provide seamless on-demand vehicle ...

Oxygen's collaboration with Shakespeare Communications aims to further elevate the brand's presence in the region.

Zoho’s Hyther Nizam explains why marketing needs a broader view, emphasising the need for brands to be more data-driven with ...

Merkle MENA’s Sameer Poonja points to tech stacks as being the building blocks of any successful digital transformation.

The only valid question to ask today is how fast and how far will AI and machine learning impact daily life as we know it. Few weeks ago, ‘show me the money’ dominated the narrative on Wall Street ...

C ontour Media has unveiled a new state-of-the-art billboard experience that integrates a cascading waterfall and a series of ...

Leading the launch of the ‘Made in Saudi’ programme, a national initiative under the patronage of HRH Prince Mohammed bin ...