Tan has led communications strategies and creative production for global and regional brands, including Netflix and Dutch Lady Malaysia.

FAST runs 180 AI agents across its companies, while the group hires more people. Mahmood has the job to make the two work ...

"The list of work that a young creative in Riyadh or Jeddah may one day study is still being written in what gets rewarded ...

"Digital has never been more important for our consumers, but we need to remember that on the other side of the screen is a ...

H ere is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative ...

KSA’s Karim Halabi takes the conversation beyond the destination marketing story to how to make travellers feel before they ...

Ras Al Khaimah Tourism Development Authority’s Serdar Senay explains why domestic tourism marketing is a destination branding ...

Campaign's 40 Over 40 recognises leaders who have shaped the regional brand and marketing industry over the past 15 years and ...

Assembly's Bipul Markan examines why brands should look beyond tourists and focus on the residents as the UAE becomes a ...

In a world where podcasting is more accessible than ever, The Inhouse Agency’s Rasha Hamzeh outlines how to stand out.

MCH Global creates experiences that earn their place in the destinations they inhabit, from art fairs to creator-led brand ...

It’s time to stop paying for global agency overheads and start investing in elite local execution, says Fuse's Abdulelah Al ...