Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...

Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years.

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → AI recommendations are becoming the new digital shelf as ...

Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned. According to separate Digiday ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → The 2026 Cannes Lions Festival of Creativity coincided with a ...

AI search may be the industry’s latest shiny object, but most marketers aren’t spending heavily on AI search ads yet. Instead, those dollars are being routed to creators, content, agency services and ...