Cra-Z-Art launches its Go Glo Minis line, offering a new range of age-appropriate, skin-safe makeup designed for tweens.

Little Tikes reimagines its classic toys in the Cloud Collection. The Cozy Coupe, TotSports Easy Score Basketball Set and ...

The Licensing Awards reveals 31 winners from its 2026 ceremony, with more than 1,200 industry executives in attendance.

Care Bears and Starbucks collaborate for the first time on the Cheers for Sharing! collection. The lineup includes plush, ...

Amazon is getting a jump on holiday shopping with its 2026 Top 100+ Toys list, highlighting a mix of trending products, collectibles, sensory toys, screen-free favorites, character products, and ...

The gaming landscape is getting busier, with Nintendo rolling out new experiences across Switch 2 and beyond while Nex ...

The new assortment launched Sept. 4 and includes Amuseables Cristuff Pizza, Amuseables McKenna Burger, Amuseables Breck Hot Dog, and Amuseables Rustic Fries. The collection also includes the Strutton ...

The Little Tikes Cloud Collection reimagines the brand's classic, best-selling toys in neutral tones for modern homes.

Harlem’s Fashion Row and Mattel's new collection was designed by Brooke Sumpter, the 11-year-old Founder of Brooke LauRen ...

Ocarina of Time, which arrives exclusively for Nintendo Switch 2 Nov. 5 with completely overhauled visuals, fully voiced ...

The Rizzler has conquered TikTok. Now, he’s heading for the toy aisle, thanks to a new licensing partnership with Bonkers ...