As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...

Newton Research announced its $9 million Series A raise on Tuesday. The funds will increase hiring as demand for Newton's ...

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As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

% ...

But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.