The hunt for the next evolution of the search engine has been ongoing for over a decade, but nothing has been able to even nudge Google’s dominance. The latest attempt and by far the most conceivable ...

A chatbot from Chinese AI lab DeepSeek sent shockwaves through the market in January, due to its ability to perform mathematics, coding and reasoning at a similar level to ChatGPT and other top-tier ...

As privacy requirements evolve, app marketers can no longer assume that user-level tracking will be available to give them a complete view of performance. Instead, measurement needs to shift from ...

What if the channel you’ve written off as “brand-only” could measurably lift your Meta and Google performance? In this App Talks interview, Mike Fogarty, Head of Client Development at Tatari ...

Since 2013, Business of Apps has been where the app growth agenda gets set. Every year, the leaders shaping how the world’s biggest apps grow, retain, and monetise take to the Berlin stage. This year, ...

Let’s be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren’t the ones sending more ...

App growth in 2026 looks different. AI is no longer a future consideration – it’s reshaping how the world’s leading apps acquire users, retain them, and grow revenue. On September 17, Business of Apps ...

PropellerAds announced the launch of NIKO AI — the first AI Agent available on a multisource advertising platform. Integrated directly into the Self-Serve Platform, NIKO AI helps advertisers handle ...

The award recognizes BIGO Ads’ full-funnel growth system, combining AI-powered user acquisition, real-time in-app bidding, and monetization intelligence to support ROI-based growth for advertisers and ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

Most app founders treat building and traction as sequential steps. First you build the product. Then, once it’s ready, you figure out how to get users. The problem is that by the time the product is ...

Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few ...