The South Asia CMO and SEA brand lead tell Campaign Asia how the fast-food giant will localise its global identity in the region.
Tetsuhisa Fujii, the former Trade Desk and Spotify talent, will steer business transformation for Interbrand in Japan. b ...
From award‑winning campaigns to bold ideas fusing creativity and technology—even a phil ...
After joining a WeChat group recruiting paid attendees for a luxury brand exhibition, the author uncovers a growing underground economy where young people are paid to manufacture attention for brands.
The brands that win are not the ones with more places to interrupt people. Instead, they create more reasons to be welcomed. by Da ...
The brands that win are not the ones with more places to interrupt people. Instead, they create more reasons to be welcomed.
As brands chase traffic KPIs in the economic slowdown, a new gig economy for young people has emerged to manufacture attention—one paid attendee at a time.
The Publicis chairman and chief executive spoke to Campaign following the group's latest results, in which it ...
UK grew by 2.8% in Q2. by Beau Jackson ...
Design studio Porto Rocha has worked on the rebrand. by Staff Reporters ...
Global chief executive Robin Forbes and chief strategy officer Melissa Jackson Parsey speak with Campaign ...
The remit spans 26 global markets. by Nikita Mishra. Sign In ...
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