When processes are fragmented, AI doesn't remove friction—it scales it. The companies that triumph will be the ones that align their people, processes and decision-making well enough to make AI ...

As audiences continue to fragment across screens, CTV has become a critical extension to traditional TV campaigns.

The Publicis chairman and chief executive spoke to Campaign following the group's latest results, in which it revealed the addition of more than 2,300 new roles.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Girish Balachandran, founder at On Purpose, says PR must move from supporting integrated campaigns to leading them if it wants greater recognition on the global stage.

Marketing must reimagine what’s possible with AI, not simply layer AI on top of what already exists: Gabie Boko. NetApp’s CMO opines that the effectiveness of any AI-led marke ...

The strongest reputations aren't created by one campaign or one media hit. They compound through five connected layers that reinforce one another.

Gupte had stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

KFC has launched a social-first campaign featuring Arjun Kapoor and Anshula Kapoor, turning the familiar peace sign into a playful symbol for fried chicken.

Based on the overall assessment of capabilities, IndoSpace may appoint either a single integrated agency or multiple specialist agencies across the identified service areas.

India's Cannes Lions 2026 performance prompted advertising leaders to ask difficult questions at Cannes Homecoming—from creative quality and client partnerships to AI, award culture and the future of ...

The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.