As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.

The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Exclusive: The three-year mandate spans brand and performance media planning and buying.

Ashirvad’s World Plumbing Day film uses a father–son narrative to spotlight India’s invisible plumbing workforce and rethink everyday heroism in brand storytelling.

Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom. by Emma Thum ...

It reframes lighting from a technical purchase to a mood decision, using humour and a ‘vibologist’ to decode overlooked spaces.

Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia) to debut on September 3, 2026, at ParkRoyal Collection, Kuala Lumpur. The event marks the first international expansion of ...

The train line heading to the Shanghai International Circuit was a colourful 'Build The Thrill' activation.

Awanish, who was previously the chief growth officer, will lead the group’s operational strategy, reporting to the recently ...

Audi India has appointed Wondrlab as its communications partner for Audi India, following a rigorous multi-agency pitch across various networks.