Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Gupte had stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

The new platform combines AI-powered recommendations with ticketing to help users discover live entertainment experiences across India through conversational search.

As audiences continue to fragment across screens, CTV has become a critical extension to traditional TV campaigns.

Girish Balachandran, founder at On Purpose, says PR must move from supporting integrated campaigns to leading them if it wants greater recognition on the global stage.

When processes are fragmented, AI doesn't remove friction—it scales it. The companies that triumph will be the ones that align their people, processes and decision-making well enough to make AI ...

Based on the overall assessment of capabilities, IndoSpace may appoint either a single integrated agency or multiple specialist agencies across the identified service areas.

Marketing must reimagine what’s possible with AI, not simply layer AI on top of what already exists: Gabie Boko. NetApp’s CMO opines that the effectiveness of any AI-led marke ...

Under the new remit, which spans 26 global markets, Carat becomes MAG's central media hub, pulling planning, buying and SEO under one roof rather than running them as separate workstreams.

The strongest reputations aren't created by one campaign or one media hit. They compound through five connected layers that reinforce one another.

Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy. The addition ...

Indian agencies secured five Golds and seven Finalist Certificates at the 2026 Montreux Festival in Switzerland, with wins for Tribes, BC Web Wise, Tree Design, Mathrubhumi and Young & Hungry across ...