Full-scale redesigns are increasingly out of step with how leading brands manage digital experiences, experts say.

The vast majority of consumers, 91%, find at least one form of personalization intrusive, the study found. The personalization tactics most commonly cited as intrusive are tracking behavior across ...

Target’s back-to-school shopping experience is being powered, in part, by AI this year. The mass retailer found that customers who build wish lists drive about 45% higher demand in the category, the ...

When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson ...

Not knowing how to measure a project’s success or when to shut them down can keep companies from finding success, Gartner ...

Carnival Rewards correlates status with spend, replacing the VIFP Club’s approach of earning status based on days spent on a cruise.

Under an arrangement between the grocer and the fuel company, shoppers can apply rewards from both companies’ loyalty ...

Large retailers are using AI to enhance supply chain operations and tailor customer offerings, the companies said on Q2 ...