Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the ...

‘Tis the season for seasonal drinks like eggnog, cocoa, apple cider and, according to The Coca-Cola Company, Sprite Winter ...

The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...

The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...

Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of ...

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.