IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

Wondersauce, a creative agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, is proud to announce the promotion of Allison Brito from Managing Director to Chief ...

UPDATE: Sept. 11, 2024: JCPenney confirmed that its “Really Big Deal Reveals” campaign will run during “Thursday Night Football” broadcasts on Prime Video. The retailer is also returning as sponsor of ...

A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

Target has partnered with a range of famous designers over the past quarter century, helping to bring high-end ideas to affordable retail. The big-box store’s latest limited-time collaboration, ...

Captain Morgan, a Diageo brand, is bringing back its “Follow the Captain” scavenger hunt for the 2024 NFL season with an expanded activation that taps into cultural moments and extends beyond game day ...

The start of the NFL season means a whole new lineup of football-centric campaigns. The league has undergone something of a resurgence, with last year’s regular season games averaging 17.9 million ...

The growing use of artificial intelligence (AI) in the media industry has drastically changed the skills for which industry leaders are looking. Seventy-two percent of media leaders say they have to ...