Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

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B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs, the use of content marketing is on the rise, ...

"Enter for a chance to win..." I see that call to action—or something similar—all over. You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot ...

Last year, my team ran a series of tests to see whether we could reach multiple people at an organization with coordinated messages. The result was a strong YES. Creating marketing messages for a ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Consulting firms have the highest share of employees who go on to become chief executive officers of American companies. That's according to a recent report from OnDeck. The researchers used LinkedIn ...

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...