Marketing Week18h
Helen Edwards: ‘Data doesn’t give you answers – it gives you more questions’
An endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
Marketing Week19h
Octopus Energy’s CEO on why marketing should ‘define everything’
With a former marketer at the helm, the disrupter energy company prioritses marketing and uses it define its business ...
Marketing Week20h
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Marketing leaders from John Lewis, Digitas, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden ...
Marketing Week20h
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Senior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the ...
Marketing Week21h
‘A vulnerable closeness’: How McDonald’s and Leo Burnett balance creativity and consistency after 40 years
This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett ...
Marketing Week22h
Ritson’s 10-step guide to ‘stand on the shoulders’ of advertising effectiveness giants
We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done ...